{"id":4892,"date":"2014-11-05T09:30:46","date_gmt":"2014-11-05T14:30:46","guid":{"rendered":"http:\/\/www.drslewis.org\/camille\/?p=4892"},"modified":"2014-11-04T13:04:49","modified_gmt":"2014-11-04T18:04:49","slug":"fightin-bobs-and-a-john","status":"publish","type":"post","link":"https:\/\/www.drslewis.org\/camille\/2014\/11\/05\/fightin-bobs-and-a-john\/","title":{"rendered":"Fightin’ Bobs and a John"},"content":{"rendered":"

Because BJU history professor Carl Abrams<\/a> is a seasoned and professional historian, his account<\/a> is better, in my opinion. He still takes a predictable pot shot at Pastor Hall<\/a>, but his\u00a0broader historical focus is useful.<\/p>\n

In his narrative on fundamentalists’ “selling the old-time religion,” Abrams compares Jones’ financial trajectory to\u00a0one of Jones’ besties, “Fightin’ Bob Shuler<\/a>.” We alumni remember Shuler’s youngest son, Phil<\/a>, as the visiting evangelist who would end services with such a broad invitation that the entire FMA would have walked the aisle. Bob’s daughter and Phil’s sister, Nell was the unnamed evangelist’s daughter in BJU Faculty Member Dorothy Seay’s article in Mencken’s magazine<\/a>\u00a0back in ’38, by the way.<\/p>\n

\"Left<\/a>
Left to Right: Dr. Bob Jones, Dr. Robert G. Lee, Dr. Rood and Dr. Bob Shuler at the grave of George T. Stuart, April, 1939.<\/figcaption><\/figure>\n

Abrams highlights Shuler’s financial decision to end his magazine, Bob Shuler’s Magazine<\/em> (catchy title). Shuler started the periodical in 1922 but the Depression forced him to stop in 1933, that same infamous year in Bob Jones College’s history. The Los Angeles Public Library has one issue digitized for public consumption. Take a look<\/a>.<\/p>\n

Read it. Every article is the same: Shuler himself or his wife bloviates for twenty-eight pages in between some ads for vacation homes and exotic alligators as pets. There are frequent appeals for donations, of course, since Shuler is being “persecuted” for his religious beliefs.<\/p>\n

\"Screen<\/p>\n

Did Shuler really stop his magazine because of the economy? Really? The economy was bad, but is that the singular<\/em> cause? We hear that argument frequently now as well: the economy has caused the current financial crisis in fundamentalist Christian education, and enrollment is down everywhere because people can’t afford college. Yet the statistics don’t bear that out<\/a>. The economy can\u00a0be an amorphous and ubiquitous target, an excuse no one can pin down.<\/p>\n

Let’s go to those outside sources again, the ones that even Abrams overlooks. Eighty-years ago this month in 1932, Fightin’ Bob Shuler ran for the US Senate seat from California against state darling (and Woodrow Wilson’s son-in-law) William McAdoo<\/a>. Shuler\u00a0lost, of course. His KKK-ties and radio tirades had tainted his attempt.<\/p>\n

\"15<\/a>
15 October 1932, Woodland Daily Democrat<\/figcaption><\/figure>\n

Shuler was so irritated that California didn’t elect\u00a0him in ’32 that he pronounced a curse on the entire state of California. Urban legend says that Shuler’s\u00a0curse caused the March 1933 Long Beach earthquake<\/a>.<\/p>\n

Such a charmer.<\/p>\n

And months after his California Curse, Shuler cancelled his magazine. Was it the economy that cause the 75% dip in subscriptions? Or was it that his political rhetoric had become so shrill and exhausting that people just weren’t buying what he was selling?<\/p>\n

\"Screen<\/p>\n

Sound familiar?<\/p>\n

Abrams compares Shuler’s magazine’s closure to Jones’. The two men were pretty close. Jones advertised in Shuler’s magazine. . . .<\/p>\n

\"Screen<\/a><\/p>\n

And Jones “held official relationship” with Shuler’s Los Angeles church well into the fifties.<\/p>\n

\"Trinity<\/a>
Trinity Methodist Church Bulletin<\/figcaption><\/figure>\n

Not only does Abrams connect Shuler’s magazine’s closure to Jones magazine’s closure as similar due to economic downturns in fundamentalist “sales,” but also\u00a0he offers us some important financial facts that other historians miss. Jones had started\u00a0his Bob Jones Magazine <\/em>in 1928 to aid \u201ccommunicating with my friends.\u201d Hall<\/a> was his senior editor, remember. The tone of the magazine is heavily political, but it also features Jones’ transcribed sermons. You’ll recognize Joyce Parks’ handwriting in these notations.<\/p>\n

\"Screen<\/a><\/p>\n

Jones’ stopped\u00a0publication in 1931 because, he insisted, radio was more economical.\u00a0 \u201cIn these hard times we can spend the money more advantageously by giving the gospel over the radio,” (Abrams 50). Now\u00a0Jones’\u00a0younger buddy John R. Rice would start his little periodical in September 1934<\/a>, by just passing it out on the streets of Dallas. And the Sword of the Lord<\/em>\u00a0still exists. Rice’s\u00a0tone was different, still political, but he culled from a larger variety of writers, both historical and contemporary.<\/p>\n

But\u00a0was radio cheaper? Really<\/em>? Paul Rader’s 1930 syndicated Breakfast Brigade<\/em> cost $50k\/month<\/a>. Or was it that radio was more glamorous? Since Jones packed his board full of religious radio celebrities over the next four decades, it seems more likely that Jones is fudging the financial facts once again in favor of his own ego.<\/p>\n

How many times are we going to believe the counter-factual excuses from Bob Jones, Inc.?<\/p>\n

Abrams reveals another important but missed fact. During the Depression Jones\u2019 revival cash-cow had dwindled from $50-75K\/year to merely $5-7K\/year. That\u2019s a 90% cut in funds. Revivalists just weren’t the rock stars they once were. Was it the economy alone<\/em> or were people just tired of the hype?<\/p>\n

Perhaps like Shuler, Jones had worn out his welcome and people were skeptical\u00a0of the\u00a0political shenanigans and his . . . well, federal<\/em> crimes. We never heard that one on Heritage Day.<\/p>\n

\"19360528bankcharges\"<\/a>
28 May 1936, Panama City Pilot<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Because BJU history professor Carl Abrams is a seasoned and professional historian, his account is<\/p>\n","protected":false},"author":1,"featured_media":4899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,20],"tags":[890,100,892,107,891,886,895,889,893,888,894,887,896],"class_list":["post-4892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-remember","category-speak","tag-bank-evasion","tag-bob-jones-college","tag-bob-jones-magazine","tag-bob-jones-university","tag-bob-shulers-magazine","tag-fightin-bob-shuler","tag-john-r-rice","tag-nell-shuler","tag-paul-rader","tag-phil-shuler","tag-radio","tag-robert-p-shuler","tag-sword-of-the-lord"],"yoast_head":"\nFightin' Bobs and a John - A Time To Laugh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.drslewis.org\/camille\/2014\/11\/05\/fightin-bobs-and-a-john\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camille Lewis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.drslewis.org\\\/camille\\\/2014\\\/11\\\/05\\\/fightin-bobs-and-a-john\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.drslewis.org\\\/camille\\\/2014\\\/11\\\/05\\\/fightin-bobs-and-a-john\\\/\"},\"author\":{\"name\":\"Camille Lewis\",\"@id\":\"https:\\\/\\\/www.drslewis.org\\\/camille\\\/#\\\/schema\\\/person\\\/e93a8c9ec8fb8b926471114158437f82\"},\"headline\":\"Fightin’ Bobs and a John\",\"datePublished\":\"2014-11-05T14:30:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.drslewis.org\\\/camille\\\/2014\\\/11\\\/05\\\/fightin-bobs-and-a-john\\\/\"},\"wordCount\":852,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.drslewis.org\\\/camille\\\/#\\\/schema\\\/person\\\/e93a8c9ec8fb8b926471114158437f82\"},\"image\":{\"@id\":\"https:\\\/\\\/www.drslewis.org\\\/camille\\\/2014\\\/11\\\/05\\\/fightin-bobs-and-a-john\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.drslewis.org\\\/camille\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/20141102.jpg\",\"keywords\":[\"Bank Evasion\",\"Bob Jones College\",\"Bob Jones Magazine\",\"Bob Jones University\",\"Bob Shuler's Magazine\",\"Fightin' Bob Shuler\",\"John R. 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