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Assigning Positive Intent

I’m getting a little irritated with the frequently incorrect use of “assigning positive intent.” It’s used often willy-nilly in AP circles to unintentionally shut down discussion. “Assigning positive intent” (API) means that you as the receiver assumes that the sender of a message means only the best but is ignorant of or unable to do the best thing.

Now, I assume that those of us who are using this incorrectly mean well but are merely uninformed.

Now, as luck would have it, my chosen scholarly expertise has a vocabulary for API too. Kenneth Burke would say that in comedy you treat your Other as your adversary rather than your enemy. You should assume s/he’s uninformed or mistaken rather than evil. This is a better stance because the ignorant must simply be corrected whereas the evil must be expunged or destroyed.

But still blindly accepting everything in a “can’t we all get along?” pluralism is not API or Burkean comedy. We still must be discerning. The difference is that assigning negative intent comes with condemnation whereas assigning positive intent comes with education. To assign no intent is permissiveness.

So this means “Assigning Negative Intent” is not:

  • Venting. Often the “assigning negative intent” accusation comes in the middle of vent. Nothing could be more unsupportive.
  • Critiquing. If I see a connection between behavior A and behavior B, pointing it out is not assigning negative intent. It’s seeing a connection that might better hone my correction.
  • Stating a hunch as a hunch. I’m often perturbed by how the “I have a hunch” is leapt on as assigning negative intent. No, it’s a hunch. It’s not a declaration or even a fact. It’s a hunch.
  • Encouraging conversation. Ironically, what happens is the accusation of “assigning negative intent” is usually assigning negative intent to the actions above. Grrrr. . . .

I’ve spent decades learning how to see connections among dissimilar things, learning how to make my Others my adversaries and not my enemies, and learning how to create new common ground. That’s all what API is.

1 thought on “Assigning Positive Intent

  1. Interesting! I’m not well versed in the field of journalism and know that my use of the english language often make those of higher grammatical learning cringe and or laugh. (Just ask my sister-in-law)

    I was turned off to journalism early in my life by the news paper. Its use of 3-5 word simple sentences would made me stop reading after the first paragraph. I’m now in a somewhat related field of design and advertising and am wondering about the application of journalistic rules to the various fields of social media.

    More and more advertising and journalism is being done through e-mail, blogs and other e-sources. I assume that the standards of journalism should carry over into this newer media, but i personally find that this is not the case in advertising.

    My questions to you are since more individuals are becoming news sources shouldn’t they be somehow held to the same standards (both ethically and grammatically) that journalist have in the past? And along with that what rules if any should we adhere to when posting comments on such sites? It seems to be that the formal (I hope) well thought out “letter to the editor” may be dead or dying.

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